Capacity Building for Diabetes Outreach Chapter 10: Optimizing Organizational Reach and Effectiveness Through Marketing

Course Number: SS1240I

The goal of the Capacity Building for Diabetes Outreach: A Comprehensive Tool Kit for Organizations Serving Asian and Pacific Islander Communities is to build capacity of Asian American and Pacific Islander (AAPI) community-based and clinic-based organizations in the areas of community assessments, evaluation, organizational support, staffing, building coalitions and partnerships, funding, community outreach/inreach, and marketing. Part I relates to Section 10 of the Tool Kit. Section 10 focuses on improving your organization''s reach making your marketing efforts more effective. It includes a discussion of types of marketing strategies and activities.

The remaining sections of the Tool Kit are available for credit as well. Please see SS1240 A - H.

TARGET AUDIENCE: The target audiences that may benefit mostly from these materials include newly formed AAPI organizations that are working on staffing, obtaining funding, and assessing the health status of their community, as well as older, long-established AAPI organizations, can use the comprehensive tool kit to expand their reach and effectiveness in their community.

MATERIALS: Capacity Building for Diabetes Outreach: A Comprehensive Tool Kit for Organizations Serving Asian and Pacific Islander Communities will be available for downloading or ordering off the National Diabetes Education Program website at http://ndep.nih.gov/diabetes/pubs/catalog.htm#PubsOrg, or may be ordered by calling the National Diabetes Information Clearinghouse at 1-888-693-6337.